My mother published a beautiful, heart-wrenching, and poetic book about my great grandmother's life in Mexico, City, Mexico back in 2012. The book, named Una Amapola Entre Cactus, covers everything from my great grandmother's unique living situation during WW1, her escape from Nazi-occupied Poland, and her after-war life in Mexico. Designing the cover for the book was a huge honor.
p.s. you can get the kindle version for free here.
TUSK MONOGRAM COLLECTION
Designing flyers that would be used in both print and digital was a treat. Getting to play around with Tusk Monogram Collection's elephant logo was even better. There's not many who let you manipulate the logo in such a way and I am grateful for the opportunity.
When you get a chance to design a logo, you get a chance to create the path (or new path) of the brand. Here you will find everything from real estate professionals, photographers, social media specialist, and bloggers.
Conceptual work is always fun to do, particularly when you get to choose your own client, campaign, and final design. I'll be describing each from top to bottom, so read on.
Salem, MA. Getting young Bostonians to visit Salem, MA during the year is not easy. This little town is packed with tourist in October/Halloween time is stranded throughout the rest of the year. Which is sad considering all the cool things they offer. This print campaign would show people that Salem is more than just about haunted houses and witch trials. Copywriter: Shelley Ross
Swiffer. No one likes dirty floors. But more particularly, no one likes to see dirt on their white socks after walking around in their "clean" house or apartment. This White Sock campaign would use engaging print ads and POP displays to make one thing clear: Swiffer Sweeper is the only cleaning product that will truly clean your floors.
House of Cards. The show House of Cards is more than just a Netflix original, it's a way of thinking. Engaging print ads plastered in countless magazines would spread the main character's, Frank Underwood, unique characteristics through his book, "Ruthless Without Remorse." Copywriter: Kirsten Bakstran
Bee Raw. The bee population is decreasing every year and we need to do something about it! This print and experimental marketing campaign would encourage users to save the bees and pledge against the use of pesticides. Copywriter: Lauren Beader
Produced while working at Agency 451.
Paul Revere “came to life” and took over The Cooperative Banks’ Instagram page on Patriots Day/Paul Revere Day. Throughout the day, Revere visited some of his old stomping grounds and spoke about his achievements. By geotagging locations like the Paul Revere House, TCB was able to engage with millennials, and show just how local TCB is. Copy by me.
TCB’s Mortgage Game was a social media campaign geared at young professionals looking to buy a house. The campaign, which was initially launched as an Instagram takeover, was focused on making users understand the mortgage process and alleviate their worries. Copy by me.
Wallboard. Omnipod is an insulin management system that is used as an alternative to insulin injections or traditional pumps. While working at Agency 451, I created a Patient Education wallboard that pushed patients to inquire about the product. The wallboard, which is displayed on digital screens located in doctors' offices, allows us the opportunity to reach patients for an extended period of time right before seeing their physician.
While working at Boston University’s Alumni Association, I created organic and paid posts that promoted everything from Global Days of Service to fundraising to community building ads.